FANCL's 35th Anniversary

I'm so honored to collaborate with FANCL cosmetics to celebrate the brand's 35th anniversary with a series of packaging designs. 

FANCL product contains no preservatives, antiseptics, disinfectants, petroleum surfactants, fragrance, coloring agents or mineral oil. Over the years, FANCL has been providing customers safe and worry-free products with the highest standard of quality. This is a brand that built on a solid belief system rather than profits or convenience. FANCL has my full respect. I’m very humbled and grateful for this opportunity!

For this packaging series, we have tried our best to create an engaging visual presentation that embraces FANCL’s brand identity and mission. For each design, it’s a combination of a girl and flower(s), each of them has given a special characteristic and personality. It’s a celebration of nature, purity, beauty, simplicity, passion, caring and love.

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First of the series : Gerbera

Gerbera: innocence, purity, passion and cheerfulness. 

It’s a happy flower that reminds us all the childhood dreams and carefree spirit. Playing on swings is my favorite thing to do when I was little. I wanted to incorporate pure joy and excitement in this design. The girl is happily sitting on a floral swing that created by a bouquet of Gerbera flowers. She is having so much fun, I wish you could feel the same!

Read more about it HERE